This Trocabhramha thing is projected as a "culture Jam of UK and Brasilian talent." Perhaps. But behind it is a brazilian beer company with a clear programme for marketing its beer. What I can't understand is how they are so blatant about it. The cynic in me says that their approach can be summed up simply as "lets dress this up as all counter culture etc and in the process sells loads of beer." I am willing to be corrected.
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